Our Story

Abstract Art in Everyday Objects.

Launched at Top Drawer London, Kensington Olympia in January 2023.

InColour Designs (ICD) is the brainchild of Fine Artist Soraia Andersen, whose Art practice specialises in Mixed Media Geometric Abstraction through Painting, Drawing and Collage.

Soraia started painting aged 17 and in the same year fell in love with Luxury Retail whilst being trained by Harrods to work in the Silver Room for Royal Selangor.

She spent her early years working in Luxury department stores such Liberty London, Fenwick and Harvey Nichols for luxury brands such as La Mer, Tom Ford, Gucci and Chantecaille.

Marrying traditional Luxury retail and contemporary Abstract Art values, ICD was born from a desire to combine the two great loves of her life: Art and Luxury retail.

Starting out as pen and ink drawings, the designs are then transferred onto digital format before being hand-printed with eco-friendly water based inks onto exquisite fabrics and materials, creating handmade objects for everyday use – turning the mundane into objet d'art through a striking signature Abstract Art aesthetic.

Luxury with a conscience.

Unlike many other luxury brands, InColour Designs focuses on conscious luxury. By sourcing luxurious materials from the EU and championing British manufacturing, the brand seeks to create exquisite handcrafted objects but only in conditions that serve both the human and the environment.

As such we have taken considerable steps to fulfil one of our core values - sustainability – by offering alternative eco-friendly materials such as vegan leather, using whenever possible FSC approved paper, including tissue paper which is fully compostable and all of our exquisite objects are made to order by ethical manufacturers and in small batches, so we have no waste.